What We Do

Did you know that your company is already social?  You have staff, you have a product or service and you have a history.  We’ll help you get the most buzz by creating a strategy that enables you to share your story, developing trust and loyalty by relating and responding to your customers on a personal level.

In order to develop an effective social plan, we offer the following services:

Analysis, Content, Policy and Management

Analysis

Are you already using social media or just starting out?  We look at:

• Activity in your communities (Facebook, Twitter, YouTube, LinkedIn etc.).
• What your competitors are doing and what your audience is saying about  you and your competitors.
• What tools are effective for you and why.

Content

 Every business has interesting and engaging stories to tell and we help bring out the storyteller in you by:

• Talking in depth to you and your employees to uncover the “personal” company and translating those stories into social language for different platforms.
• Developing a content calendar based on how much time you and your staff can you dedicate to social media.
• Crisis planning.

Policy Development & Integration

This is a must if you are using social media. We will:

• Develop a social code of conduct for your employees.
• Work with you and your employees to develop an online policy for customers, fans and followers.

Performance Management

We’ll track what you’re doing and find out if you’re meeting your social goals by:

• Developing a checklist to allow easy reporting.
• Monitoring and reporting on your social platforms.
• Reviewing the effectiveness of your social strategy.
  

Community Development & Management

Don’t ignore getting social because you don’t have time.  We can:

• Manage the day-to-day of your social platforms.
• Help your internal team to build your communities by engaging your audience.
• Manage contests and online promotions across all social platforms.

Event Social Promotions & iFans

•  Fans and advocates to promote your event.
• Reward loyal and passionate fans with a Social Fan experience.
• Gather and organize Fan comments, videos and photos to tell the story of your event.

Training, Workshops & Speaking

• Full  and half-day sessions on understanding effective social media planning,  including developing a strategy, measuring success and developing a policy.
• 2 and 3 hour workshops on how to use specific social tools.
• Customized training for you and your employees.
• Hire us to speak to your group about the world of social media and its impact on our daily lives.  We will tailor our talk to  your industry or sector.