Did you know that your company is already social? You have staff, you have a product or service and you have a history. We’ll help you get the most buzz by creating a strategy that enables you to share your story, developing trust and loyalty by relating and responding to your customers on a personal level.
Social media is about connecting, engaging and establishing relationships with your clients and customers. Social media is becoming the most important element in people’s purchasing decisions and should be in the front line of marketing strategies.
We offer the following services to help you develop and execute an effective social media plan:
Are you already using social media or just starting out? We look at:
- Activity in your communities (Facebook, Twitter, YouTube, LinkedIn etc.).
- What your competitors are doing and what your audience is saying about you and your competitors.
- What tools are effective for you and why.
- Determine which social media channels are best for your business or organization.
- Make sure your social strategy fits into your existing marketing and advertising plan.
- We are happy to partner with your ad agency of record.
Every business has interesting and engaging stories to tell and we help bring out the storyteller in you by:
- Talking in depth to you and your employees to uncover the “personal” company and translating those stories into social language for different platforms.
- Developing a content calendar based on how much time you and your staff can you dedicate to social media.
- Crisis planning.
This is a must if you are using social media. We will:
- Develop a social code of conduct for your employees.
- Work with you and your employees to develop an online policy for customers, fans and followers.
Don’t ignore getting social because you don’t have time. We can:
- Manage the day-to-day of your social platforms.
- Help your internal team to build your communities by engaging your audience.
- Manage contests and online promotions across all social platforms.
Event Social Media Management
- Work with event organizers to create a social media strategy
- During the event we manage and monitor conversations on social channels
- Create social media wrap ups of the events.
Social Media Consulting
- ‘Pick our Brains’ – ask questions or get feedback on your social media plans and channels.
- Get the latest news on what’s happening in the world of social media.
Workshops & Training
- We do 2hr, 3hr or full day training sessions.
- Executive one on one training.
- Hands on workshops.
- To learn more about our training sessions visit the Speaking & Training section.