Are your customers checking in? Location Based Marketing is much more than mayorships.
I’m a big fan of Location-based marketing (LBM). I check in every where. I like the competitions I have with friends to be the mayor of certain locations (You know who you are!). I like sharing photos, tips and seeing what other people recommend or have done when I go to a restaurant, winery or event. Many people I know have stopped checking in and I get why. Lots of people don’t see the point in taking the time to pull out their phone to check in because in our region there’s almost no incentive – few businesses offer any specials or discounts. What I...
Read MoreHappy 4square day and Twitter Power
Some big news out of Twitter this week with it’s announcement of Promoted Tweets. Companies can buy a place at the top of searches, quite like Google’s AdWords. The tweets will be clearly labeled as promoted and Twitter says it will measure how the valuable the tweets are to users and will remove the ones that aren’t popular. Promoted Tweets are being rolled out with companies like Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America. For now this may be for of big business but be sure this will be a great opportunity for smaller business to...
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