<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>arnoldi : mcpherson</title>
	<atom:link href="http://arnoldimcpherson.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://arnoldimcpherson.com</link>
	<description>social strategy design</description>
	<lastBuildDate>Tue, 14 Feb 2012 16:18:56 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>What does &#8216;Real&#8217; really mean?</title>
		<link>http://arnoldimcpherson.com/2012/02/what-does-real-really-mean/</link>
		<comments>http://arnoldimcpherson.com/2012/02/what-does-real-really-mean/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 16:18:56 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[SocialMediaJournal]]></category>
		<category><![CDATA[SocialMediaObserver]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://arnoldimcpherson.com/?p=2124</guid>
		<description><![CDATA[Who am I?  A lofty question? Perhaps, but it&#8217;s one that I&#8217;ve been thinking a lot about since watching the TEDx talk by Alexandra Samuel (you can watch it below) titled &#8216;Ten Reasons to Stop Apologizing for your Online Life&#8217;  that looks at how there is no longer (in fact there never has been) a difference [...]]]></description>
		<wfw:commentRss>http://arnoldimcpherson.com/2012/02/what-does-real-really-mean/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Hey Small Business, It’s Time to Get Serious About Social</title>
		<link>http://arnoldimcpherson.com/2012/02/hey-small-business-its-time-to-get-serious-about-social/</link>
		<comments>http://arnoldimcpherson.com/2012/02/hey-small-business-its-time-to-get-serious-about-social/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 20:04:50 +0000</pubDate>
		<dc:creator>Janice</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[time management]]></category>

		<guid isPermaLink="false">http://arnoldimcpherson.com/?p=2112</guid>
		<description><![CDATA[When it comes to small business, challenges in developing a smart, successful social media presence are the same as most face in all facets of their business – time and money.   Most small businesses now know they have to get on board but time can be one of the most precious commodities and that’s [...]]]></description>
		<wfw:commentRss>http://arnoldimcpherson.com/2012/02/hey-small-business-its-time-to-get-serious-about-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I &#8216;Like&#8217; it&#8230;</title>
		<link>http://arnoldimcpherson.com/2012/01/i-like-it/</link>
		<comments>http://arnoldimcpherson.com/2012/01/i-like-it/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 00:06:25 +0000</pubDate>
		<dc:creator>robin</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[likes]]></category>
		<category><![CDATA[measurement]]></category>

		<guid isPermaLink="false">http://arnoldimcpherson.com/?p=2012</guid>
		<description><![CDATA[We&#8217;ve been developing some social media packages for small businesses and as we&#8217;ve looked around at what other companies are offering we noticed that almost all the companies we found include &#8216;likes&#8217; and &#8216;follows&#8217; in their packages. Some are even guaranteeing a certain number of &#8216;likes&#8217; or &#8216;follows&#8217; each month. Interesting but, we wondered how [...]]]></description>
		<wfw:commentRss>http://arnoldimcpherson.com/2012/01/i-like-it/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>

