I ‘Like’ it…

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emailprintWe’ve been developing some social media packages for small businesses and as we’ve looked around at what other companies are offering we noticed that almost all the companies we found include ‘likes’ and ‘follows’ in their packages. Some are even guaranteeing a certain number of ‘likes’ or ‘follows’ each month. Interesting but, we wondered how [...]

Are your customers checking in? Location Based Marketing is much more than mayorships.

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I’m a big fan of Location-based marketing (LBM).  I check in every where.  I like the competitions I have with friends to be the mayor of certain locations (You know who you are!). I like sharing photos, tips and seeing what other people recommend or have done when I go to a restaurant, winery or [...]

Big changes to Facebook – tell the story of your life

Facebook revealed its most ambitious changes today since the social network first went online.  CEO Mark Zuckerberg unveiled the new Timeline at the F8 conference – a total revamping of your profile. There’s a lot to take in but here’s a quick overview. (You can scroll through an example here) You can now “curate your [...]

How much influence do you really have?

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There’s been a lot of talk in social media circles over the last couple of weeks about social capital, influence and how you measure it. When Klout first launched I was both excited and worried about seeing what my score would be. I admit that I was hoping for a high score (a boost to [...]