Going Mobile & Getting Visual
Increasingly people are accessing the web and social networks via their smartphones. Being mobile ready is more than just making sure your site looks good on smartphones. It means setting up a Google+ account, especially for bricks and mortar businesses set up a Foursquare account and start thinking visually by setting up an Instagram account. Download Video | YouTube Converter To learn more about how we can help you take your social media to the next level call us at 905.684.9393 or email us at janice@arnoldimcpherson.com. email
Read MoreDeveloping a Social Strategy for Small Business
Small businesses need to have a social media & content strategy for your social channels. Janice talks about monitoring, editorial calendars and measurement. Download YouTube Video | Convert YouTube to MP3
Read MoreMom and Pop – Make Sure Your Facebook Page Won’t Be “So Last Year” in 2013
Facebook changes been fast and furious in 2012, making it tough for small, mom and pop businesses to stay current. Many entrepreneurs are on their own when it comes to building engagement and communities on Facebook and they generally don’t have money to promote “likes”, or buy Facebook ads, or even hire a social media professional. Start by getting a tablet or a smart phone today if you don’t already have one. The majority of social media users are posting from mobile devices. To truly understand the social mentality you need to be a mobile social user. Here are a...
Read MoreLIVE from where YOU are: using social media at your events
In a recent study done by Constant Contact’s Eventspot over 80% of small businesses and non-profits surveyed are planning to increase their use of mobile technology to market their events in 2013. The 80% is a somewhat surprising number to us considering that of those surveyed only 16% have currently invested in mobile technology and only 15% say they frequently or always use a smartphone for event planning. That’s a pretty big jump in adoption in such a short period of time. Interestingly, 90% of businesses say that they would like to learn more about mobile technology for...
Read MoreSocialympics: Social Media & London 2012
Canadian sports organizations and athletes should keep the social media momentum coming out of the London 2012 Olympics. These Games were truly the Socialympics. A record setting four billion people worldwide tuned-in to watch the Olympics on TV but an astounding 306 billion items were shared on the internet, including 100 billion posts on Facebook and five billion tweets on Twitter. Social media isn’t reserved for major events. In fact, social media communities are built day-by-day, communicating and engaging with fans, many of whom are already advocates of your sport. Sports...
Read MoreBig Brands, Athletes and the Olympics: Social Media Is the Driving Force for London 2012
Socialympics is the buzz word for the London games, the first Olympics where social media will play a major role not only for fans but for big brands and athletes. In Beijing in 2008, Twitter was young with 2 million users. Facebook had a paltry 100 million compared to 900 million today. More than 4 billion people are expected to watch the London Olympics on TV. An estimated one billion will be viewing events on tablets, smart phones and their computers and billions more will be engaging through social media. All this means that branding is changing, not just for the big sponsors like...
Read MoreIt’s not about the numbers. It’s all about the engagement
Content leads to engagement leads to success in social media, not the numbers. Small businesses are a great of example of how you can build customers without thousands and thousands of Twitter followers and Facebook ‘likes’. Here are a couple of examples of small businesses doing it right. El Gastronomo Vagabundo El Gastronomo Vagabundo (@elgastronomo) food truck hit the roads of Niagara’s wine district in Ontario in 2010, serving farm fresh salads and gourmet tacos all made from local produce and meat. Australian chef Adam Hynam-Smith and his partner Tamara Jensen describe their...
Read MoreWhat does ‘Real’ really mean?
Who am I? A lofty question? Perhaps, but it’s one that I’ve been thinking a lot about since watching the TEDx talk by Alexandra Samuel (you can watch it below) titled ‘Ten Reasons to Stop Apologizing for your Online Life’ that looks at how there is no longer (in fact there never has been) a difference between our online and real lives. Alexandra demonstrates through her top ten reasons that our life is our life whether it happens online or face to face. In other words it’s all real. I am an introvert. I’m sure this doesn’t come as any surprise...
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