Hello Generation C – The Connected Customer is Here
The social customer is continually morphing into someone new. The social landscape changes as new social media channels come online, existing social networks change and smartphones increasingly impact how we use mobile apps to make purchasing decisions. Attention spans are getting shorter and we’re less patient as we demand instant access to product information, reviews and customer service. Why do so many businesses still not see the value of connecting through social networks. The four reasons I hear most often: they think their customer demographic is too old, they don’t have...
Read MoreB2B Customers & Social Media
This is the second post in our 6 part series on The Social Customer. B2B companies all have websites, they all have price lists and they all have giant heavy product books that they can mail out to their customers but when we talk to them about getting active on social networks they smile and tell us, “that just won’t work for our business”. We’re given lots of reasons why: the buyers we deal with aren’t on Facebook, they don’t tweet and they would NEVER use Instagram. To them the bottom line is their customers are not social customers. Here’s...
Read MoreUnderstanding The Social Customer
This is the first post in our 6 part series on The Social Customer. We still hear from organizations, ‘my customers don’t really use social’, ‘social media is just something the kids do’ and ‘we don’t need to use it, it’s not going to help us’. We recently completed a social media audit and the development of a social media road map for Canada’s largest condominium developer and the question of what the social customer really looks like was a big part of the discussion. Businesses create customer profiles, they’ve...
Read MoreCommunity Manager: Too old, too young – Is there a just right?
We’re finishing up a social media audit and assessment project for a very large, very successful company. Part of our job has been to recommend who should be part of their social media team. And not unexpectedly as the discussions began, the first question was about age. How old should a social media community manager be? They’re not the first to ask us and they won’t be the last. The world of social media is often seen as the domain of the young. It seems impossible to many that a 40, 50 or 60 year old would be up to the task. How could they be? They haven’t...
Read MoreGoing Mobile & Getting Visual
Increasingly people are accessing the web and social networks via their smartphones. Being mobile ready is more than just making sure your site looks good on smartphones. It means setting up a Google+ account, especially for bricks and mortar businesses set up a Foursquare account and start thinking visually by setting up an Instagram account. Download YouTube Video | Convert to MP3 To learn more about how we can help you take your social media to the next level call us at 905.684.9393 or email us at janice@arnoldimcpherson.com.
Read MoreDeveloping a Social Strategy for Small Business
Small businesses need to have a social media & content strategy for your social channels. Janice talks about monitoring, editorial calendars and measurement. Download | Convert to MP3
Read MoreLIVE from where YOU are: using social media at your events
In a recent study done by Constant Contact’s Eventspot over 80% of small businesses and non-profits surveyed are planning to increase their use of mobile technology to market their events in 2013. The 80% is a somewhat surprising number to us considering that of those surveyed only 16% have currently invested in mobile technology and only 15% say they frequently or always use a smartphone for event planning. That’s a pretty big jump in adoption in such a short period of time. Interestingly, 90% of businesses say that they would like to learn more about mobile technology for...
Read MoreThe Visual Revolution on Social Networks
The social web is becoming more and more visual. Twitter, which began with mundane tweets about lunch, is now the go-to social network for millions wanting relevant information in real-time. Social mediums like Pinterest and Instagram are struggling for the same respect. While it took several years for Twitter to achieve status, visual networks are growing at mach speed in record time. Pinterest is the most talked about network. People post and share photos creating snapshots of their lives and businesses have been fairly quick to get on board. But Instagram is becoming the staple for...
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