social strategy design
Who am I? A lofty question? Perhaps, but it’s one that I’ve been thinking a lot about since watching the TEDx talk by Alexandra Samuel (you can watch it below) titled ‘Ten Reasons to Stop Apologizing for your Online Life’ that looks at how there is no longer (in fact there never has been) a difference [...]
When it comes to small business, challenges in developing a smart, successful social media presence are the same as most face in all facets of their business – time and money. Most small businesses now know they have to get on board but time can be one of the most precious commodities and that’s [...]
We’ve been developing some social media packages for small businesses and as we’ve looked around at what other companies are offering we noticed that almost all the companies we found include ‘likes’ and ‘follows’ in their packages. Some are even guaranteeing a certain number of ‘likes’ or ‘follows’ each month. Interesting but, we wondered how [...]
I’m a big fan of Location-based marketing (LBM). I check in every where. I like the competitions I have with friends to be the mayor of certain locations (You know who you are!). I like sharing photos, tips and seeing what other people recommend or have done when I go to a restaurant, winery or [...]
Facebook revealed its most ambitious changes today since the social network first went online. CEO Mark Zuckerberg unveiled the new Timeline at the F8 conference – a total revamping of your profile. There’s a lot to take in but here’s a quick overview. (You can scroll through an example here) You can now “curate your [...]
Facebook is in the news again because of its widespread release of facial recognition for tagging photos. The social network announced its plans for facial recognition late last year but it’s been rolled out slowly. Last week, Facebook reported that the feature, which it calls “tag suggestions”, is now available in most countries. So far it’s not in Canada but the service has popped [...]
When I started in the web design business in the late 90’s I often came across businesses, especially smaller ones, who believed they either didn’t need a website or didn’t need to hire a design firm because their son, daughter or nephew knew how to do it. It was understandable. The internet was still new [...]
(This is a guest post by Kevin Lawrie of the Sport Law & Strategy Group. Go to their blog www.sportlaw.ca for more articles about sports and social media policy). Recently there was outrage in Saskatchewan when a fake Facebook account purportedly belonging to Saskatoon Blades’ hockey star Brayden Schenn posted racist comments demeaning Aboriginals. The [...]
There’s been a lot of talk in social media circles over the last couple of weeks about social capital, influence and how you measure it. When Klout first launched I was both excited and worried about seeing what my score would be. I admit that I was hoping for a high score (a boost to [...]
Janice and Robin are two of the founding members of Social Media Club Niagara who's motto is "If you get it, Share it!"
SMC Niagara meets monthly around Niagara to discuss, learn and, most importantly, share experiences and knowledge about social media. To learn more about SMC Niagara check out the website or the Facebook Fan page.